9th
EDITION



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PLENARY

Jan Willem Alphenaar

Inspirational Speaker, Trainer & Author about Marketing
Jan Willem Alphenaar got addicted to computers at the age of 11 in 1981. Since then he always had access to a screen. In 1993 he graduated on the topic WWW for his informatics study.

From 1997 till 2003 he owned a multimedia and webdesign studio and was of the ten big web companies in the Netherlands. From 2003 untill 2010 he worked in sales, IT and Public Relations.

In 2010 he combined his gained knowledge of both tech and communications to become an author, blogger, speaker and trainer about trends in tech, communications and business. He already spoke for over a 500 groups on different continents and was a finalist for best Speaker of the Netherlands in 2016.

He likes to talk about new and unknown developments with a twist. His mission is to inform, educate, amaze, inspire and entertain his audiences. With passion and in-depth knowledge.

At BE-Wizard! I will speak about:

Can we digitize real experience?
Plenary Hall

For the last decade companies and people are trying to digitize their business or part of it. Sales, marketing, product development, customer contact, customer experience, etc... Looking at all the developments like smartphones, marketing automation, webshops, chat bots, robots, artificial intelligence, virtual reality, augmented reality, rating sites, peer-to-peer selling, and social media its almost like we live in a world where science fiction has become reality. It's like we don't need people or personal contact anymore to have a successful business. But is that really the case? Should you use a human touch to make a difference or is there no future for that?
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WHAT PEOPLE SAY ABOUT US
What a privilege and pleasure to be part of Be-Wizard 2015! I was honored to share the stage with some of the leading experts in digital communications, storytelling, social media and campaigning from around the globe. To anyone who didn't get a chance to attend this year – make sure you block next years conference in your calendar.
Julius van de Laar - Political Strategist and Campaign Consultant, 15/04/2015
I was honored to be one of the speakers at BE-Wizard! 2014 - but I benefited even more by listening to the other speakers at this must-attend event.
Greg Jarboe - Video Marketing Expert, 24/03/2014
The content was on a level I have a hard time finding anywhere. The speakers were not giving flavor of the month ideas, but very well researched, and proven theories and practices. I was blow away.
Mathew Sweezey - Principal of Marketing Insights - Salesforce,21/04/2016
The word I should have chosen is “gelato” because the conference was sweet, rich, dense and totally enjoyable. And left me wanting to come back for more.Special call outs to M. Sweezey for a powerful, clear and thought provoking take on how digital changes marketing completely. Also to C. Anderson who gave a brilliant presentation on the impact of Social Media on pricing decisions.
Gary Angel - Leader EY's D.A. Practice,23/04/2016
L'edizione 2014 di Be-Wizard stata davvero interessante ed entusiasmante. Gli interventi sono stati tutti di livello eccellente, sia quelli degli ospiti internazionali che quelli degli altri colleghi Italiani.Tante informazioni e tante esperienze condivise che permettono di tornare a casa e mettere in pratica subito tutto.
Roberto Fumarola - Esperto e-commerce usability, 24/03/2014
Sempre meglio, sempre pi passione, sempre pi human! Grande organizzazione, relatori spettacolari e pubblico fantastico! Sono storie non testi, conversazione non comunicazione... BE-WIZARD! non un evento qualsiasi!
Paolo Zanzottera- Digital Evangelist, 01/04/2015
Be-Wizard is a big impressive event, bringing together the most learned professionals in the diverse industries, helping them network and learn from each other's knowledgable insights. Great event, great enthusiasm, great internationality!

Ambika Zutshi - Fashion design and Marketing expert, 24/03/2014
This was my very first international conference in Italy, and I think that events like BE-Wizard should be held more often in Italy. The reason is simple, you can’t do your job better, whether it’s SEO/SEM or digital marketing in general, without fresh ideas. BE-Wizard is a special event where you can learn about the international experience and grab some actionable insights for your future projects.
Alexandra Tachalova- Digital Marketing Consultant, 19/05/2015
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