9th
EDITION



VIEW ALL SPEAKERS OF THIS SESSION

PLENARY

Paolo Zanzottera

Digital Evangelist
He began working inSEOin 1998 while attending university, where he began to analyze log files, carrying out the firstweb analytics.

In 2000 he graduated in Economics from Bocconi University with a thesis titled "Consumer Protection in Electronic Commerce," working at the European Commission in Brussels by way of an internship. At the end of 2001, he returned to Italy and founded the web agency, Bizonweb, which was geared towardsecommerce and web marketingprojects. He is a member of theBoard of ShinyStat, leading digital analytics platform in Italy. He was directly involved in the creation of Si Video Analytics in 2009 and App Analytics in 2011.

In 2013 heco-founded theAppocrate.itstartup:a company dedicated to the development ofdigital solutions in the medical fieldwith particular focus on con mobile devices.

Paolo really loves the exchange of knowledge: for years he has heldclasses and conferences at different universitiesand for public and private organizations. A proud father, he loves his son more than his smartphone and chocolate...that's a lot!

At BE-Wizard! I will be:

Speaker, Coordinator and Moderator of the PLENARY SESSION
Paolo Zanzottera On Bookstores

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WHAT PEOPLE SAY ABOUT US
Sempre meglio, sempre pi passione, sempre pi human! Grande organizzazione, relatori spettacolari e pubblico fantastico! Sono storie non testi, conversazione non comunicazione... BE-WIZARD! non un evento qualsiasi!
Paolo Zanzottera- Digital Evangelist, 01/04/2015
This was my very first international conference in Italy, and I think that events like BE-Wizard should be held more often in Italy. The reason is simple, you can’t do your job better, whether it’s SEO/SEM or digital marketing in general, without fresh ideas. BE-Wizard is a special event where you can learn about the international experience and grab some actionable insights for your future projects.
Alexandra Tachalova- Digital Marketing Consultant, 19/05/2015
Il Digital Marketing non uno Sprint. Come una maratona richiede allenamento e una crescita morbida. E BE-Wizard! ancora di pi: una corsa a staffetta dove si vince soltanto se si corre assieme!
Nicoletta Polliotto - Digital Project Manager,20/04/2016
What a privilege and pleasure to be part of Be-Wizard 2015! I was honored to share the stage with some of the leading experts in digital communications, storytelling, social media and campaigning from around the globe. To anyone who didn't get a chance to attend this year – make sure you block next years conference in your calendar.
Julius van de Laar - Political Strategist and Campaign Consultant, 15/04/2015
Be-Wizard 2013 delivered on my super high expectations for great content, inspirational stories, amazing speakers. The conference touched on all the most important topics in Digital Marketing and provided practical solutions that the attendees will benefit from immediately.
Avinash Kaushik 12/3/'13 Digital Marketing Evangelist-Google
L'edizione 2014 di Be-Wizard stata davvero interessante ed entusiasmante. Gli interventi sono stati tutti di livello eccellente, sia quelli degli ospiti internazionali che quelli degli altri colleghi Italiani.Tante informazioni e tante esperienze condivise che permettono di tornare a casa e mettere in pratica subito tutto.
Roberto Fumarola - Esperto e-commerce usability, 24/03/2014
Se partecipare al BE-Wizard un momento importante, lo ancora di pi poter vedere i retroscena di questo imponente evento. Tante le persone attente a cogliere spunti per il proprio business e relatori di fama internazionale veramente coinvolgenti e chiari. Human2Human is making to feel each one involved! Congratulations!
Sara Castiglioni - Social Media Manager,23/04/2015
Da un punto di vista professionale l'evento pi interessante e completo in Italia. E da un punto di vista organizzativo non ho ancora trovato "il difetto". Lo consiglio a tutti i professionisti del settore (e magari anche a qualche cliente)!

Francesco Porzio - Esperto Social Media Marketing, 25/03/2014
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