9th
EDITION



VIEW ALL SPEAKERS OF THIS SESSION

PLENARY

Paolo Zanzottera

Digital Evangelist
He began working inSEOin 1998 while attending university, where he began to analyze log files, carrying out the firstweb analytics.

In 2000 he graduated in Economics from Bocconi University with a thesis titled "Consumer Protection in Electronic Commerce," working at the European Commission in Brussels by way of an internship. At the end of 2001, he returned to Italy and founded the web agency, Bizonweb, which was geared towardsecommerce and web marketingprojects. He is a member of theBoard of ShinyStat, leading digital analytics platform in Italy. He was directly involved in the creation of Si Video Analytics in 2009 and App Analytics in 2011.

In 2013 heco-founded theAppocrate.itstartup:a company dedicated to the development ofdigital solutions in the medical fieldwith particular focus on con mobile devices.

Paolo really loves the exchange of knowledge: for years he has heldclasses and conferences at different universitiesand for public and private organizations. A proud father, he loves his son more than his smartphone and chocolate...that's a lot!

At BE-Wizard! I will be:

Speaker, Coordinator and Moderator of the PLENARY SESSION
Paolo Zanzottera On Bookstores

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WHAT PEOPLE SAY ABOUT US
Da un punto di vista professionale l'evento pi interessante e completo in Italia. E da un punto di vista organizzativo non ho ancora trovato "il difetto". Lo consiglio a tutti i professionisti del settore (e magari anche a qualche cliente)!

Francesco Porzio - Esperto Social Media Marketing, 25/03/2014
This was my very first international conference in Italy, and I think that events like BE-Wizard should be held more often in Italy. The reason is simple, you can’t do your job better, whether it’s SEO/SEM or digital marketing in general, without fresh ideas. BE-Wizard is a special event where you can learn about the international experience and grab some actionable insights for your future projects.
Alexandra Tachalova- Digital Marketing Consultant, 19/05/2015
L'edizione 2014 di Be-Wizard stata davvero interessante ed entusiasmante. Gli interventi sono stati tutti di livello eccellente, sia quelli degli ospiti internazionali che quelli degli altri colleghi Italiani.Tante informazioni e tante esperienze condivise che permettono di tornare a casa e mettere in pratica subito tutto.
Roberto Fumarola - Esperto e-commerce usability, 24/03/2014
I have presented at hundreds of events in more than 40 countries and on all seven continents. There's no doubt that Be-Wizard is one of the best I have ever attended.
The audience was enthusiastic, the venue spectacular, and the speakers terrific.I hope to come back to Be-Wizard in the future.

David Meerman Scott - Marketing Strategist, 25/03/2014
Be-Wizard is a big impressive event, bringing together the most learned professionals in the diverse industries, helping them network and learn from each other's knowledgable insights. Great event, great enthusiasm, great internationality!

Ambika Zutshi - Fashion design and Marketing expert, 24/03/2014
The content was on a level I have a hard time finding anywhere. The speakers were not giving flavor of the month ideas, but very well researched, and proven theories and practices. I was blow away.
Mathew Sweezey - Principal of Marketing Insights - Salesforce,21/04/2016
Se partecipare al BE-Wizard un momento importante, lo ancora di pi poter vedere i retroscena di questo imponente evento. Tante le persone attente a cogliere spunti per il proprio business e relatori di fama internazionale veramente coinvolgenti e chiari. Human2Human is making to feel each one involved! Congratulations!
Sara Castiglioni - Social Media Manager,23/04/2015
The word I should have chosen is “gelato” because the conference was sweet, rich, dense and totally enjoyable. And left me wanting to come back for more.Special call outs to M. Sweezey for a powerful, clear and thought provoking take on how digital changes marketing completely. Also to C. Anderson who gave a brilliant presentation on the impact of Social Media on pricing decisions.
Gary Angel - Leader EY's D.A. Practice,23/04/2016
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