Can we digitize real experience?
Jan Willem Alphenaar (Inspirational Speaker, Trainer & Author about Marketing)
For the last decade companies and people are trying to digitize their business or part of it. Sales, marketing, product development, customer contact, customer experience, etc... Looking at all the developments like smartphones, marketing automation, webshops, chat bots, robots, artificial intelligence, virtual reality, augmented reality, rating sites, peer-to-peer selling, and social media its almost like we live in a world where science fiction has become reality. It's like we don't need people or personal contact anymore to have a successful business. But is that really the case? Should you use a human touch to make a difference or is there no future for that?