9th
EDITION

WHAT YOU WILL LEARN AT BE-WIZARD!

Plenary

Friday 31 March 2017
09:45 - 10:00

Enrico Pozzi (President of TITANKA! Spa - Web Company)
10:00 - 10:30

Paolo Zanzottera (Digital Evangelist)
10:30 - 11:15

Think like a 50s Ad Executive and execute like a Geek

Lisa Myers (CEO & Founder of Verve Search)
Ideas and creativity is more important than ever, standing out is not about spending the most money but daring to be different. As Simon Sinek famously said in his TED Talk, it’s not about the what or even the how, but WHY! No matter what kind of marketing you do it’s about connecting with people, about emotions. Lisa will be sharing examples of creative campaigns and how breaking the rules and daring to do things differently can set you on a track for great success.
11:15 - 11:45
Morning Break

Can we digitize real experience?

Jan Willem Alphenaar (Inspirational Speaker, Trainer & Author about Marketing)
For the last decade companies and people are trying to digitize their business or part of it. Sales, marketing, product development, customer contact, customer experience, etc... Looking at all the developments like smartphones, marketing automation, webshops, chat bots, robots, artificial intelligence, virtual reality, augmented reality, rating sites, peer-to-peer selling, and social media its almost like we live in a world where science fiction has become reality. It's like we don't need people or personal contact anymore to have a successful business. But is that really the case? Should you use a human touch to make a difference or is there no future for that?
12:30 - 13:00

How TV and digital are converging: insights in a cross-device world

David De Jong (CEO & Founder at Screen6)
Today's consumer doesn't stop consuming when they turn of the television, nor do they only use their laptops to buy your products. How does TV strengthen digital behaviour, and what can we learn from the insights we capture by combining cross-device information? Take a leap into the future of big data and media.
13:00 - 14:30
Lunch Break

BW Tourism

Friday 31 March 2017
14:15 - 14:30

Silvia Badriotto (Digital Marketing and communication consultant )
14:30 - 15:00

Destination Marketing

Josep Ejarque (Destination Management e Destination Marketing Specialist)
15:00 - 15:30

Working with a blogger: how to choose the right tools and influencers for your hotel

Manuela Vitulli (Travel blogger and freelance writer)

Valentina Tanzillo (Visual Storytelling Expert)
16:00 - 16:30
Afternoon Break
16:30 - 17:15

Luisa Carrada (Business Writer and Professional Writing Teacher)

Valentina Vellucci (Digital Analyst at Magilla Guerrilla)

Welcoming Cities

Friday 31 March 2017
14:15 - 14:30

Andrea Pollarini (Piano strategico Rimini (Rimini Strategic Plan))
14:30 - 15:00

Marianna Marcucci (Digital Strategist)
15:00 - 15:30

Marco Alò (Co-founder Dynamitick)
15:30 - 16:00

Mirko Lalli (CEO and Founder of Travel Appeal)
16:00 - 16:15

Eugenio Angelino ()
16:15 - 16:30
Break

Paola Pezzotti ()
Ida Bottanelli ()
17:00 - 17:30

Cinzia De Marzo ()
17:30 - 18:00

Tiziana Primori (CEO of FICO Eataly World)

BW BUSINESS

Friday 31 March 2017

Giovanni Cappellotto (E-Commerce Consultant)
14:30 - 15:15

Nicola Bonora (Co-owner at Mentine)

Giovanni Cappellotto (E-Commerce Consultant)
16:00 - 16:30
Afternoon Break
16:30 - 17:15

Arianna Chieli (Digital Pr, Blogger, CoFounder ILiveYou)
17:15 - 18:00

Nicola Brisotto (Entrepreneur, web marketing passionate, software engineer.)

BW Advanced Marketing

Friday 31 March 2017
14:15 - 14:30

Fabio Sutto (SEO/SEM Specialist)
14:30 - 15:15

Facebook Advertising in Depth

Fabio Sutto (SEO/SEM Specialist)
Facebook Advertising in Depth: 10 "learned-by-doing" tricks to use Facebook ads effectively and avoid wasting your customers' budget.
15:15 - 16:00

Anatomy of a Product Launch: a case study

Valerio Fioretti (Internet Marketing Expert and Bestseller Autor)
16:00 - 16:30
Afternoon Break
16:30 - 17:00

Ivano Di Biasi (CEO of SEO Cube)
17:00 - 17:30

Luca Vescovi (CEO&Founder GestioneAlbergo.it, Promoservice.com, geppawine.it)
17:30 - 18:00

How cross-device breadcrumbs lead to useful insights

David De Jong (CEO & Founder at Screen6)
It's easy to set and forget your technology implementation, but the world has changed. Your clients are using various devices to gain access to information, and buy your products. How does this influence your strategy, and how can you prepare for a world beyond cookies?

BW Digital Food Marketing

Friday 31 March 2017

Nicoletta Polliotto (Digital Project Manager)

Nicoletta Polliotto (Digital Project Manager)
15:00 - 15:30

Matteo Sarzana (General Manager Italy at Deliveroo)
15:30 - 16:00

Vatinee Suvimol (Co-founder and Project Manager of iFood.it)
16:00 - 16:30
Afternoon Break
16:30 - 17:00

David Marchiori (Executive Chef Osteria PLIP - Mestre (Venice))
17:00 - 17:30

Daniele Contini (Country Manager Just Eat Italia)
17:30 - 18:00

Giusy Ferraina ()

BW Tourism

Friday 31 March 2017
14:15 - 14:30

Silvia Badriotto (Digital Marketing and communication consultant )
14:30 - 15:00

Destination Marketing

Josep Ejarque (Destination Management e Destination Marketing Specialist)
15:00 - 15:30

Working with a blogger: how to choose the right tools and influencers for your hotel

Manuela Vitulli (Travel blogger and freelance writer)

Valentina Tanzillo (Visual Storytelling Expert)
16:00 - 16:30
Afternoon Break
16:30 - 17:15

Luisa Carrada (Business Writer and Professional Writing Teacher)

Valentina Vellucci (Digital Analyst at Magilla Guerrilla)

Welcoming Cities

Friday 31 March 2017
14:15 - 14:30

Andrea Pollarini (Piano strategico Rimini (Rimini Strategic Plan))
14:30 - 15:00

Marianna Marcucci (Digital Strategist)
15:00 - 15:30

Marco Alò (Co-founder Dynamitick)
15:30 - 16:00

Mirko Lalli (CEO and Founder of Travel Appeal)
16:00 - 16:15

Eugenio Angelino ()
16:15 - 16:30
Break

Paola Pezzotti ()
Ida Bottanelli ()
17:00 - 17:30

Cinzia De Marzo ()
17:30 - 18:00

Tiziana Primori (CEO of FICO Eataly World)

BW BUSINESS

Friday 31 March 2017

Giovanni Cappellotto (E-Commerce Consultant)
14:30 - 15:15

Nicola Bonora (Co-owner at Mentine)

Giovanni Cappellotto (E-Commerce Consultant)
16:00 - 16:30
Afternoon Break
16:30 - 17:15

Arianna Chieli (Digital Pr, Blogger, CoFounder ILiveYou)
17:15 - 18:00

Nicola Brisotto (Entrepreneur, web marketing passionate, software engineer.)

BW Advanced Marketing

Friday 31 March 2017
14:15 - 14:30

Fabio Sutto (SEO/SEM Specialist)
14:30 - 15:15

Facebook Advertising in Depth

Fabio Sutto (SEO/SEM Specialist)
Facebook Advertising in Depth: 10 "learned-by-doing" tricks to use Facebook ads effectively and avoid wasting your customers' budget.
15:15 - 16:00

Anatomy of a Product Launch: a case study

Valerio Fioretti (Internet Marketing Expert and Bestseller Autor)
16:00 - 16:30
Afternoon Break
16:30 - 17:00

Ivano Di Biasi (CEO of SEO Cube)
17:00 - 17:30

Luca Vescovi (CEO&Founder GestioneAlbergo.it, Promoservice.com, geppawine.it)
17:30 - 18:00

How cross-device breadcrumbs lead to useful insights

David De Jong (CEO & Founder at Screen6)
It's easy to set and forget your technology implementation, but the world has changed. Your clients are using various devices to gain access to information, and buy your products. How does this influence your strategy, and how can you prepare for a world beyond cookies?

BW Digital Food Marketing

Friday 31 March 2017

Nicoletta Polliotto (Digital Project Manager)

Nicoletta Polliotto (Digital Project Manager)
15:00 - 15:30

Matteo Sarzana (General Manager Italy at Deliveroo)
15:30 - 16:00

Vatinee Suvimol (Co-founder and Project Manager of iFood.it)
16:00 - 16:30
Afternoon Break
16:30 - 17:00

David Marchiori (Executive Chef Osteria PLIP - Mestre (Venice))
17:00 - 17:30

Daniele Contini (Country Manager Just Eat Italia)
17:30 - 18:00

Giusy Ferraina ()

BW Tourism

Saturday 01 April 2017

Gian Marco Montanari (Country Manager Ericsoft Italia)
10:15 - 11:00

Marco Baroni ()
11:00 - 11:30
Morning Break

Federica De Stefani (Lawyer focused on Internet Law)
12:00 - 12:30

Mirko Lalli (CEO and Founder of Travel Appeal)
12:30 - 13:00

Giorgio Soffiato (Digital Marketing Specialist)
13:00 - 14:30
Lunch break

Welcoming Cities

Saturday 01 April 2017
09:30 - 10:00

Maurizio Goetz (Tourist Retail Design, Destination Management, Experiential Marketing)
10:00 - 10:30

Andrea Bartoli ()
10:30 - 11:00

Simona Magliani ()
11:00 - 11:30
Break
11:30 - 12:00

Roberto Corbia ()
12:00 - 12:30

Alessio Re (Secretary General at CSS-EBLA)
12:30 - 13:00

Luca Fois ()
13:00 - 14:30
Lunch break

BW BUSINESS

Saturday 01 April 2017
09:30 - 10:15

Storytelling e shopping experience: when the stores tell stories

Gabriele Qualizza (Brand communication specialist)
10:15 - 11:00

Andrea Saletti (Web Marketing Manager di Pronesis srl)
11:00 - 11:30
Morning Break
11:30 - 12:15

Mirko Bisetto (CEO & Founder di Evologi)
12:15 - 13:00

Alessandro Martin (Head of SEO & CRO at Reprise Media Italy)
13:00 - 14:30
Lunch break

BW Advanced Marketing

Saturday 01 April 2017
09:30 - 10:15

Gianluca Fiorelli (Seo Consultant and Web Strategist)
10:15 - 11:00

Fabrizio Ventre (SEO Specialist, CEO Pianetacellulare and Co-founder Omniaweb Italia)
11:00 - 11:30
Morning Break

Affiliate Marketing and Penalizations

Emanuele Chiericato (Web Marketing Strategist)
  A case study on lead acquisition through the landing page, using many different traffic sources and A/B testing.
12:15 - 13:00

Riccardo Rodella (Performance Marketing and Google Partner)
13:00 - 14:30
Lunch break

BW Digital Food Marketing

Saturday 01 April 2017

Stefano Colmo (Head of Institutional Relations for Slow Food Italy)
Marco Lucchini (General Secretary of Fondazione Banco Alimentare Onlus)
10:00 - 10:30

Fabrizio Todisco ()

Valentina Vellucci (Digital Analyst at Magilla Guerrilla)
11:00 - 11:30
Afternoon Break
11:30 - 12:00

Luca Bove (Local SEO Specialist)

Alessandro Cappellotto (Freelance Copywriter and Consultant Digital Projects)

Rosy Russo ()
Edi Iurkic (Chef)
13:00 - 14:30
Lunch break

Plenary

Saturday 01 April 2017

Q&A Session with International Speakers

Jan Willem Alphenaar (Inspirational Speaker, Trainer & Author about Marketing)
Lisa Myers (CEO & Founder of Verve Search)
Paolo Zanzottera (Digital Evangelist)

Nicoletta Polliotto (Digital Project Manager)
Silvia Badriotto (Digital Marketing and communication consultant )
Fabio Sutto (SEO/SEM Specialist)
Giovanni Cappellotto (E-Commerce Consultant)

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WHAT PEOPLE SAY ABOUT US
What a privilege and pleasure to be part of Be-Wizard 2015! I was honored to share the stage with some of the leading experts in digital communications, storytelling, social media and campaigning from around the globe. To anyone who didn't get a chance to attend this year – make sure you block next years conference in your calendar. 
Julius van de Laar - Political Strategist and Campaign Consultant, 15/04/2015
Il piacere di essere coinvolto in un progetto di così alto spessore è superato solo dal calore, dall'interessa e dalla competenza che ho trovato. Grazie a Titanka e a tutti coloro che hanno reso possibile l'evento.

Italo Paltrinieri - Consulente Revenue, 24/03/2014
I have presented at hundreds of events in more than 40 countries and on all seven continents. There's no doubt that Be-Wizard is one of the best I have ever attended.
The audience was enthusiastic, the venue spectacular, and the speakers terrific.I hope to come back to Be-Wizard in the future.

David Meerman Scott - Marketing Strategist, 25/03/2014 
Be-Wizard is a big impressive event, bringing together the most learned professionals in the diverse industries, helping them network and learn from each other's knowledgable insights. Great event, great enthusiasm, great internationality!

Ambika Zutshi - Fashion design and Marketing expert, 24/03/2014
The content was on a level I have a hard time finding anywhere. The speakers were not giving flavor of the month ideas, but very well researched, and proven theories and practices. I was blow away.
 
Mathew Sweezey - Principal of Marketing Insights - Salesforce, 21/04/2016
Be-Wizard 2013 delivered on my super high expectations for great content, inspirational stories, amazing speakers. The conference touched on all the most important topics in Digital Marketing and provided practical solutions that the attendees will benefit from immediately.
 
Avinash Kaushik 12/3/'13 Digital Marketing Evangelist-Google
The word I should have chosen is “gelato” because the conference was sweet, rich, dense and totally enjoyable. And left me wanting to come back for more.Special call outs to M. Sweezey for a powerful, clear and thought provoking take on how digital changes marketing completely. Also to C. Anderson who gave a brilliant presentation on the impact of Social Media on pricing decisions.
Gary Angel - Leader EY's D.A. Practice, 23/04/2016
Da un punto di vista professionale è l'evento più interessante e completo in Italia. E da un punto di vista organizzativo non ho ancora trovato "il difetto". Lo consiglio a tutti i professionisti del settore (e magari anche a qualche cliente)!

Francesco Porzio - Esperto Social Media Marketing, 25/03/2014
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